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DEFACTO Insights
Here you will find well-founded content in the form of blogs, white papers and webinars - compact, up-to-date and practical. Use our knowledge for your decisions.
Loyalty Insights 2025: What shaped the market and what matters in 2026
Read the white paper to find out which developments have shaped the loyalty market in the DACH region up to 2025 and what opportunities and strategies this will bring for the coming years.
Free downloadRead the white paper to find out which developments have shaped the loyalty market in the DACH region up to 2025 and what opportunities and strategies this will bring for the coming years.
CustomerService
Customer service vs. customer support
Customer service or customer support - what's the difference? Many companies equate the two, but in reality they fulfil different tasks along the customer journey. In this article, we show why this distinction is crucial for strong customer loyalty, which tools are necessary for this and which trends will set the tone in 2025.
Link to Blog: Kundenservice vs. Kundensupport: Der Unterschied, den viele unterschätzen
Read moreNEW
CRM
Why CRM projects fail, even though the right technology has been around for a long time
Link to Blog: Das eigentliche Problem vieler CRM-Projekte hat nichts mit der Technologie zu tun
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CRM
Consent determines the effectiveness of CRM
Link to Autorenbeitrag: Consent entscheidet über die Wirksamkeit von CRM
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Loyalty
AI
Loyalty management & AI: smart algorithms for personalised customer offers
Link to Blog: Loyalty Management & AI: Smarte Algorithmen für individuelle Kundenangebote
Read moreOur whitepapers
LMS
Potential and players in the DACH region 2025
Loyalty market on the rise Forecasts
CDP
How customer data platforms & marketing automation maximise marketing efficiency
From data silos to dynamic customer journeys
AutomationAI
Increase efficiency and improve the customer experience with intelligent automation and artificial intelligence (AI).
Automation & AI: increase efficiency and improve customer experience
PA
The path to cost-effective and efficient business processes
Process Automation
MA
How prospects become customers
Marketing Automation
CustomerService
Smarter, Faster, More Human: The Future of Customer Experience
Redefining Customer Experience in the GenAI Era
AI
Put GenAI to Work: Increase Efficiency, Agility, and Quality Across Your Business
Unlock Enterprise Productivity with GenAI Across All Workflows
AI
Now Assist from ServiceNow: The GenAI platform for better customer service and more efficient app development
GenAI for smarter customer service: Get started now with Now Assist
