CUSTOMER RELATIONSHIPS THAT MAKE A MEASURABLE CONTRIBUTION TO BUSINESS SUCCESS.
Today, customer relationships are among the most important drivers of a company’s growth. That’s why we implement customer engagement solutions for the mid-market that become operational quickly and continuously contribute to business success.
Loyalty Insights 2025: What shaped the market and what matters in 2026
Read the white paper to find out which developments have shaped the loyalty market in the DACH region up to 2025 and what opportunities and strategies this will bring for the coming years.
Free downloadRead the white paper to find out which developments have shaped the loyalty market in the DACH region up to 2025 and what opportunities and strategies this will bring for the coming years.
Our references speak for themselves. You can find a selection here.
Today, customer relationships are a more decisive factor in growth than ever before
Today, customers expect relevant, consistent, and personalized experiences across all touchpoints. At the same time, the demands for profitability and sustainable growth are increasing. Companies need to get more out of their customer relationships, not just acquire more new customers.
Customer engagement thus becomes a strategic priority. The key is not to implement as many initiatives as possible, but to develop customer relationships in a way that measurably contributes to business success. That is exactly what we mean by “Creating Better Business.”
CREATING BETTER BUSINESS
Proven building blocks, tailored to your needs—the foundation for measurable success in your customer relationships
Customer Data: understanding the customer
A reliable customer profile is the foundation of successful customer relationships. Customer Data combines information from various sources into a consistent view of the customer. This leads to better decisions, more relevant communication, and lays the groundwork for personalization and AI.
Customer Relationship Management: managing the relationship
Customer data, processes, and teams often operate in different systems. CRM lays the foundation for consistent customer relationships and ensures that marketing, sales, and service teams have access to the same information and work together toward the same goals.
Marketing Automation: taking action at the right moment
Marketing automation ensures that customers are reached with relevant content at the right time. Recurring processes are automated, while communication becomes more personalized and effective.
Loyalty Management: building long-term loyalty
Loyalty strengthens the long-term relationship between companies and customers. Relevant incentives, personalized benefits, and ongoing interaction lead to higher repurchase rates, stronger customer loyalty, and long-term customer value.
Proven building blocks, tailored to your needs—the foundation for measurable success in your customer relationships
Our Loyalty Software for the Mid-Market: DEFACTO Loyalty Engine
Many loyalty solutions are either too rigid or involve significant project and development costs. The DEFACTO Loyalty Engine was developed specifically for mid-market companies that want to achieve measurable results quickly.
The platform already incorporates proven industry solutions, reusable building blocks, and over 35 years of customer engagement experience. This makes it possible to implement customized customer programs more quickly, operate them more easily, and continuously adapt them to new requirements.
Automation and AI help target customers effectively and continuously increase the solution’s contribution to business success.
Our Loyalty Software for the Mid-Market: DEFACTO Loyalty Engine
Many loyalty solutions are either too rigid or involve significant project and development costs. The DEFACTO Loyalty Engine was developed specifically for mid-market companies that want to achieve measurable results quickly.
The platform already incorporates proven industry solutions, reusable building blocks, and over 35 years of customer engagement experience. This makes it possible to implement customized customer programs more quickly, operate them more easily, and continuously adapt them to new requirements.
Automation and AI help target customers effectively and continuously increase the solution’s contribution to business success.
What sets us apart
Designed for the mid-market
Mid-market companies face the same challenges as large enterprises, but have different structures, resources, and budgets. That is why we develop pragmatic solutions that are tailored to actual needs, avoid unnecessary complexity, and quickly make a measurable contribution to business success.
Designed for the mid-market
Mid-market companies face the same challenges as large enterprises, but have different structures, resources, and budgets. That is why we develop pragmatic solutions that are tailored to actual needs, avoid unnecessary complexity, and quickly make a measurable contribution to business success.
From customer acquisition to long-term customer retention with VerticalAds Group
A shared understanding of the customer
Valuable insights are often lost between marketing, CRM, and loyalty programs. Together, we create a comprehensive view of the customer throughout their entire lifecycle.
From the First Contact to Repeat Purchases
The customer journey doesn't end with the conversion. Together, we lay the groundwork for turning prospects into customers and customers into loyal brand advocates.
Get more impact from every euro spent on Marketing
By considering customer acquisition and customer retention together, you can allocate marketing budgets more effectively and increase the long-term value of each investment.
Best Practices from Various Industries
The VerticalAds Group brings a deep level of expertise from various industries. Drawing on our experience, we develop solutions based on proven best practices while taking your market’s requirements into account.
From customer acquisition to long-term customer retention with VerticalAds Group
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Practical insights into customer focus, automation & technology – for sustainable business success.
Subscribe nowPractical insights into customer focus, automation & technology – for sustainable business success.
From potential to solution in no time
We don’t start with a large-scale consulting project; instead, we work with you to identify the greatest areas of potential for your company. We prioritize these based on business impact and translate them into concrete solution components. This results in solutions that quickly deliver measurable benefits and are targeted precisely where they make the greatest contribution to your business.
1 Identifying potential: We work with you to review your business goals and analyze where the greatest business impact can be achieved.
2 Setting Priorities: We focus on the measures with the greatest impact.
3 Implementing the Solution: We combine proven solution components with your specific requirements to quickly deliver measurable benefits.
From potential to solution in no time
We don’t start with a large-scale consulting project; instead, we work with you to identify the greatest areas of potential for your company. We prioritize these based on business impact and translate them into concrete solution components. This results in solutions that quickly deliver measurable benefits and are targeted precisely where they make the greatest contribution to your business.
1 Identifying potential: We work with you to review your business goals and analyze where the greatest business impact can be achieved.
2 Setting Priorities: We focus on the measures with the greatest impact.
3 Implementing the Solution: We combine proven solution components with your specific requirements to quickly deliver measurable benefits.
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Link to Blog Artikel: Customer Data Platforms (CDPs): Der Schlüssel zu datengetriebenem Geschäftswachstum und personalisierten Marketingstrategien
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